Mobile Value Added Services (MVAS) A vehicle to usher in inclusive growth and connect the digital divide
January 2011 www.deloitte.com/in
Message from Chairman, TRAI Message from President, ASSOCHAM Message via Secretary Basic, ASSOCHAM Communication from Deloitte Objective & Methodology Exec Summary Launch What is MVAS? What is Power MVAS? Essential categories in Utility MVAS A Platform for Power MVAS Motorists for Energy MVAS Categories in target Category one particular: M-Commerce Category 2: M-Education Category a few: M-Health Category 4: M-Governance Current state of Power MVAS in India Power MVAS: Challenges Utility MVAS: Potential solutions Utility MVAS: Suggested execution approach Acknowledgements Notes Authors
4 a few 6 7 8 being unfaithful 12 12-15 18 18 20 twenty one 26 twenty-seven 33 forty 46 51 54 56 62 sixty four 65 sixty-eight
Mobile Value Added Services (MVAS) - An automobile to usher in specially growth and bridge the digital divide
Communication from Leader, TRAI
I would really like to supplement the ASSOCHAM for bringing out a Study Statement on Cellular Value Added Companies вЂ“ A Vehicle to Jason derulo in Inclusive Growth and Bridge the Digital Separate in India. Mobile Value Added Services (MVAS) have assumed significant importance in recent times as a result of rapid development in wifi subscriber basic. They have improved the electricity of cellular phone as a highly effective medium to offer information viz., News, Entertainment, Advertisement, Music, Games, Trade, Education and Health. At the same time, they ensure that the service
services in creating new income streams since also the consumers in receiving the advantages of personalised applications. I am sure that the analysis and inputs given by the ASSOCHAM in the Examine Report will probably be useful in framing suitable guidelines with regard to MVAS.
Concept from Director, ASSOCHAM
The biggest challenge facing our company and each of our country maybe is retaining sustainability- financial, social and environmental, in ways that plays a part in developmental growth. At the same time, this is a unique opportunity to realign with forces which have been shaping each of our future, specifically digital technology that has the ability to empower people, possibly in distant corners of the country. ASSOCHAM is dedicated to move forward with such quick changes in technology, consistent with each of our goal of " Making Inclusive Change HappenвЂќ. It really is my organization belief that digital inclusion has the ability to take those trajectory an excellent source of growth to one and all and sculpt the near future for equitable development. The last decade observed a ring tone revolution in the area. The future decade would usher in an " details tone revolutionвЂќ. To give a concrete way to our hard work, ASSOCHAM along side Deloitte provides undertaken the analysis on Mobile Value Added Services with an objective to identify important elements and variables that could aid an optimum ecosystem to support entrepreneurship. Mobiles today have started to replace highways in our nation. While we all build the standard amenities and physical system in our region, we have a huge opportunity to improve and power the digital infrastructure staying built in our country. There exists immense opportunity to develop Power MVAS companies in the country that brings M-education, M-health, M-banking, M-governance, M-agriculture and also other mobile providers through digital highway to all or any sections of our population. The key is to identify limitations that may minimize the development of MVAS services and set in place a conducive insurance plan framework and supporting system for MVAS services to grow and reach almost all corners of the country. Because the sector requires high expenditure with long pregnancy periods, it is crucial that the sector be given an вЂindustry statusвЂќ. We hope that in the approaching months most stakeholders- MVAS providers, workers and the govt, will be able to work towards creating a environmentally friendly and buoyant MVAS sector. I look forward to an environment that will bring about...